Minnetonka, MN. – Roxanne Rockvam announced the launch of “Pontoon Girl”, a boating lifestyle brand for women who love boating. Rockvam,of the Rockvam Boat Yards on Lake Minnetonka says that she felt there was a “void’ in the marine space. She says, ‘I wanted to create a brand for women at a time when the number of women taking to the boating lifestyle was on the rise.” Something that celebrated the “joy and relaxation of the boating experience”. She has launched a website, free newsletter, and has a free app available at the Google and ITunes stores. Her goal is to create an online community for women who boat where information, experiences, photos , and memories can be shared. Details can be found by visiting www.pontoongirl.com or by downloading the app.