3 Real Changes Dealers are Implementing TODAY


All it takes is one small (or large) change at your dealership to increase your odds of success. At MRAA’s annual conference, the Marine Dealer Conference & Expo, we often remind attendees to not bite off more than they can chew and to prioritize a manageable list of their top three conference takeaways home with them. So, to celebrate open registration for the 2018 MDCE, here are three ways 2017 MDCE attendees are maximizing their success right now:

1. Tools and Resources

“We will be implementing the YMCA tool from Schooly [Jordan Schoolmeester, of Garage Composites], re-visiting our process maps, with the staff from each department and making improvements/changes as necessary.” – Vanessa Orchard, C.A.S. Power Marine Ltd.

2. Streamlining and Implementing a CRM System

“We will be able to organize our service and sales departments better, and we will be implementing a CRM system.” – Rufino Cruz, Regal & Nautique of Orlando

3. Creating an Superb Online User Experience

“We took a marketing seminar and the guy was focused on getting websites up to date. It’s inevitable because the world has gotten digital, so we’re going to concentrate on making our website more user friendly and work on our mobile devices as well.”
– Derrick Collins, Boat Owners Warehouse

Change is hard, but progress is necessary for the success of your dealership. The 2018 MDCE can help you make incremental improvements to your dealership’s success.

If you are interested in experiencing what other dealers already know, join us at the 2018 Marine Dealer Conference & Expo.